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Digital Strategy

Before we even start designing or building your website, we'll work with you to create a comprehensive strategy. This will involve understanding your business goals and objectives, your target audience, your unique value proposition, and your competitors. With this information in hand, we'll focus our efforts on articulating your unique value in the marketplace through a world-class user experience. 


A consistent corporate identity is one of the most important aspects of building recognition and trust among your target audience. Your name, logo, and tagline should be used consistently across all of your marketing materials, from your website to your social media accounts to your email signatures. 

Design and Development

Once the strategy phase is complete, it's time to start designing and developing your website. Our team of expert designers will create a beautiful and user-friendly website that reflects your brand identity and strategic messages. Our developers specialize in ensuring that the site is bulletproof in order to avoid potential downtime and errors.

Launch and Ongoing Maintenance

After your website is designed and developed, we'll help you launch it with a comprehensive marketing campaign. And once it's live, we'll provide ongoing maintenance and support to ensure that everything continues to run smoothly. 

Ongoing Search Engine Optimization

At McAdams Group  we believe that SEO is about more than just keywords and rankings. It's about creating a comprehensive online strategy that helps your business achieve its goals. We work closely with our clients to understand their needs and objectives, and then we create a customized plan that will help them achieve their specific goals.

Areas of Focus


On-Page SEO

On-page content is the heart of any SEO initiative because, like Google, the content that you publish should be focused on providing the best information and user experience possible. Google’s algorithms exist to weed out content that humans do not want or need; therefore we focus on not simply appeasing software, but creating well-crafted content that is easy to use and understand.


Off-Page/Link Building

One of the most important factors that goes into ranking is backlinks. Backlinks are simply links to your website from other relevant pages. Google is focused on providing users with quality content. A mark of quality content is that it’s good enough to share, and backlinks are a key metric Google uses to gauge quality. 


Local SEO

If your business acquires clients locally, then there are unique ways to increase your reach. We utilize Google My Business in order to optimize your local business listing, whether you have one location or many. This can often be a faster way to begin ranking on Google, but require unique tactics to attain these results.
Services include:
• Web planning and wireframe message flow
• Unusual strategic initiative such as a site within a site for new markets
• Web design and copywriting with a brand distinctive approach
• Images, icons, and videos
• Programming and content management system
• Hosting
• SEO strategies
• PPC and remarketing ad campaigns 
• Blog origination and SEO-rich content development
• CRO (Conversation Rate Optimization) Starts Where SEO Stops

Generate Leads from Conversion Rate Optimization

Research shows that med device and tech companies with the right Conversion Rate Optimization strategy can convert a significant number of visitors into qualified leads. For example, if you have 1,000 monthly organic visitors, that could be 30–40 new leads per month for your sales team—leads who have already shown interest by contacting you!

Think of the ROI you get from these kinds of results!

Ready to convert more and boost your bottom line? 
NAVCO Case Study

Ready to bring your website conversion to the next level?