Originality catches attention, but recognition keeps it over time. Or as we like to say at McAdams Group – Distinctive Brands Win™. In a marketplace overloaded with content, the brands people trust most aren’t always the newest or flashiest — they’re the ones audiences can identify instantly. Every design choice, caption, and color builds a small piece of that recognition, of that distinction. When these details stay aligned, they transform your marketing from a series of posts and tactics into a living identity that feels reliable, familiar, and strong.

Despite this common misconception, there are right and wrong ways to do marketing. Here are our 4 Laws of Brand Positioning to help guide your next marketing initiative.

In the competitive business landscape of Southern California, having a standout online presence is essential for businesses aiming to thrive in the digital age. What makes McAdams Group the go-to choice for businesses in So-Cal?

The McAdams Group is excited to officially announce that our Los Angeles-area agency has joined the UpCity business-to-business community of top digital marketing agencies!

If you are looking for digital marketing experts to help grow your business, McAdams Group is an agency with many years of experience that can do just that.

Starting a new website, or trying to improve an old one? This guide will give you tips on how to optimize your conversion rate.

We help marketers optimize their lead-generation campaigns. Our platform allows you to track every single element of your site from top-performing pages, down to conversion rates.