There are many components to a solid marketing strategy, but positioning is paramount. Brand positioning is how your prospects and customers perceive your brand: What you are all about, and what it is that sets your company apart from the competition. And it is the means by which growing companies hone their communications in order to increase revenue, expand to new markets, retain customers, increase pricing, and more. Why?

1. Humans are hardwired to value what is unique.

Brands that differentiate themselves from competitors by owning a uniquely desirable attribute are inherently more valuable to customers.

For example, there are many car brands to choose from, but Volvo owns safety, the Geek Squad owns computer repair, and P&G owns consumer product innovation. The success of these brands can largely be attributed to how they have differentiated themselves from dozens if not thousands of competitors.

2. Humans generally associate things with one or two key ideas.

BMW offers more than German engineering—they also offer leather seats, safety, prestige, and more, but they lead with one message, namely, that they create the "Ultimate Driving Machine." When they came out with that tagline, there was almost certainly someone who argued, "What about luxury!? What about safety!?" But BMW has been successful because they focused on one attribute: performance driving. Which by the way, is simply brilliant because it also encapsulates BMW's other attributes as well.

What distinctive could your organization own in order to start benefiting as a category leader?


Your website is not designed to communicate everything about you. It is a sequence in the sales and marketing process designed to drive a specific action from your various audiences. E.g., get a meeting, be invited to the RFP or an intro with decision makers. We focus everything: all strategy, innovation, design, and messaging to a specific end.

Unless you run a strictly referral-based business, it is likely that your company will require qualitative facts about your customers and the arena where they play, in order to create effective marketing campaigns.

Once your branding and website are in place, ongoing marketing steps in as the real game-changer. But before diving into ongoing marketing subscription services, it's essential to lay the groundwork through discovery and research.

So, what should be in your marketing toolkit? For starters, SEO (getting your site noticed on search engines), CRO (fine-tuning to make sure visitors do what you want), and PPC (smart ads for a targeted audience) are all key, but there's more to the story.

Platforms like LinkedIn help you connect with a business audience, while social media, email campaigns, and special landing pages keep the conversation going. And, not to forget that blogs, videos and podcasts have some of the highest marketing ROI according to Hubspot.

Want to learn about our approach? Check out our detailed offerings for our perspective on how these strategies designed to give your business a boost. From SEO to engaging content and everything in between, let's navigate the dynamic world of digital marketing together. Your online presence is about to get a serious upgrade.

Your New toolkit

Search Engine Marketing








Social Campaigns

Email Campaigns

Digital Media

Whatever mix of tactics are chosen we will regularly review your marketing plan's performance and adapt strategies based on insights and changing market conditions. We are committed to partnering with you to help you own your distinctive. 
Our Expertise

4. The Alternative.

It’s possible to base your brand positioning and communications upon what customers value most. We believe that this is the starting point for your marketing initiatives.

Why? Our motto is Memorable Brands Win. A brand is memorable, not because of flashy marketing, but because you have crafted the right messages to the right people through the proper channels.

Let’s chat about how we can help your brand win.

Contact us

Larry McAdams


John Gleason

Senior Strategist

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