Your brand is more than just your logo or the name of your company. It's the overall experience and feelings associated with your business. From the first time prospects hear about your organization, your brand should reflect your distinct values and personality. Most importantly, creating a strong brand can help you stand out from competitors and build lasting loyalty. Here's how we develop distinct brands at McAdams Group.
Clarify What Makes You Unique
While your brand may be similar to competitors' brands, it is not the same. Does the marketplace know this? Everything from your website and messaging to your company colors should work together to focus on your differentiators. By focusing on distinction we help your brand become one of your most valuable assets.
Create Your Brand Message
Your brand message should be short, sweet, and to the point. It should clearly articulate what makes your company unique and why people should do business with you. Many organizations make the mistake of creating brand messaging that is focused on the business rather than on the needs of the customer. Our approach to brand messaging is customer centric in order to better connect with customers and show that your brand understands their pain points like no one else.
Develop Key Visual Elements
Your brand's visuals—including everything from your logo to the colors and fonts you use—should all be consistent and clearly distinct from competitors. Visual elements are not simply necessary decoration, but statements about your beliefs, values, and your unique approach to business.
Implement Your Branding Strategy
After all of this planning and strategizing, it's time to implement your branding strategy across all channels—from social media to website design to digital and traditional marketing materials. Consistency is key here—we make sure every touchpoint reinforces your brand message so that people begin to associate those qualities with your company.
Areas of Focus
On-page content is the heart of any SEO initiative because, like Google, the content that you publish should be focused on providing the best information and user experience possible. Google’s algorithms exist to weed out content that humans do not want or need; therefore we focus on not simply appeasing software, but creating well-crafted content that is easy to use and understand.
One of the most important factors that goes into ranking is backlinks. Backlinks are simply links to your website from other relevant pages. Google is focused on providing users with quality content. A mark of quality content is that it’s good enough to share, and backlinks are a key metric Google uses to gauge quality.
If your business acquires clients locally, then there are unique ways to increase your reach. We utilize Google My Business in order to optimize your local business listing, whether you have one location or many. This can often be a faster way to begin ranking on Google, but require unique tactics to attain these results.
When done correctly, brand strategy can help a business to attract and retain customers, generate positive word of mouth, and command a premium price. The purpose of this, of course, is to use your brand as an effective tool for driving revenue growth. Developing an effective brand strategy is not always easy. It requires a deep understanding of the target market, the competition, and the company's unique strengths and weaknesses, which is where McAdams Group comes in. Here’s an example of how we find unique solutions for organizations working in saturated markets.