Email marketing is still a cornerstone of any comprehensive digital marketing strategy. There are three main aspects to email marketing:
First, we focus on user-centric copywriting, messaging, and offers. Oftentimes clients are interested in speaking about what they find most compelling about their product or service, and although there is nothing inherently wrong with this approach, it should be done in conjunction with the prospect's needs. The best copywriting is done when these two priorities are addressed harmoniously.
Second, we focus on keeping it simple. While it's difficult to write a compelling message in few words, it is also more valuable. Today’s audience may not give you the time of day if they see an email deemed to be too long. We specialize in creating emails that are effective and to the point.
Finally, we focus on testing and reporting. We let you know what is working and what is not in easy-to-read reports. Our transparent approach ensures we are always on the same page as our clients.
