Building Corporate
Identities that Matter

A corporate identity may just seem like the overall appearance of a company, but it’s so much more. Yes, it includes the company name, logo, tagline, and other visual elements that communicate who the company is, but its actual importance lies in the values that it portrays to prospective customers.
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An effective and thoughtful corporate identity can help a company stand out from its competitors, build trust with its customers, and foster loyalty among its employees. Creating a strong corporate identity is essential for any business today because customers are largely in control and make purchasing decisions based upon what businesses stand for. Here are some of the factors that come into play when we develop a corporate ID.

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Simplicity

The best corporate identities are those that are simple and easy to understand. The name and logo should be easy to remember and should convey the company's message in a clear and concise way.

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Consistency

A consistent corporate identity is one of the most important aspects of building recognition and trust among your target audience. Your name, logo, and tagline should be used consistently across all of your marketing materials, from your website to your social media accounts to your email signatures.

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Adaptability

A good corporate identity should be flexible enough to work across a variety of media and applications. It should look just as good on a business card as it does on a video or billboard.

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Timelessness

A great corporate identity will stand the test of time. Avoid trends or fads that will make your company look dated in a few years. Instead, focus on creating an identity that will be relevant for years to come.
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These four components are essential for creating a strong corporate identity. By following this approach we can develop an image for your company that will help you stand out from the competition, build trust with your customers, and foster loyalty among your employees.

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Areas of Focus

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On-Page SEO

On-page content is the heart of any SEO initiative because, like Google, the content that you publish should be focused on providing the best information and user experience possible. Google’s algorithms exist to weed out content that humans do not want or need; therefore we focus on not simply appeasing software, but creating well-crafted content that is easy to use and understand.

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Off-Page/Link Building

One of the most important factors that goes into ranking is backlinks. Backlinks are simply links to your website from other relevant pages. Google is focused on providing users with quality content. A mark of quality content is that it’s good enough to share, and backlinks are a key metric Google uses to gauge quality.

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Local SEO

If your business acquires clients locally, then there are unique ways to increase your reach. We utilize Google My Business in order to optimize your local business listing, whether you have one location or many. This can often be a faster way to begin ranking on Google, but require unique tactics to attain these results.

Our McAdams Brand Matrix process gets to the heart of these four components. In it we create a master messaging document outlining the important aspects of your brand identity with recommendations that will influence future marketing initiatives.

Step 1: Assessment

Meeting to assess and review relevant research, existing marketing materials, competitor positioning, target audiences, value proposition, customer needs.

Step 2: Strategic Planning & Digital Communications
Recommendations

The deliverable will recap/recommend a way forward for the brand’s marketing and web presence, including:
• Positioning – Identify/clarify the company's long-term leverage, positioning statement, and rationale.
• Brand Recommendations – As a reference point for future marketing initiatives. We provide a Brand Voice (how the brand would introduce itself if it could talk) rationale with text and visual that introduces the firm's positioning.

NeoTherma Oncology Case Study

Ready to bring your corporate ID to the next level?

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