The best corporate identities are those that are simple and easy to understand. The name and logo should be easy to remember and should convey the company's message in a clear and concise way.
A consistent corporate identity is one of the most important aspects of building recognition and trust among your target audience. Your name, logo, and tagline should be used consistently across all of your marketing materials, from your website to your social media accounts to your email signatures.
A good corporate identity should be flexible enough to work across a variety of media and applications. It should look just as good on a business card as it does on a video or billboard.
A great corporate identity will stand the test of time. Avoid trends or fads that will make your company look dated in a few years. Instead, focus on creating an identity that will be relevant for years to come.
These four components are essential for creating a strong corporate identity. By following this approach we can develop an image for your company that will help you stand out from the competition, build trust with your customers, and foster loyalty among your employees.
Step 1: Assessment
Meeting to assess and review relevant research, existing marketing materials, competitor positioning, target audiences, value proposition, customer needs.
Step 2: Strategic Planning & Digital Communications
The deliverable will recap/recommend a way forward for the brand’s marketing and web presence, including:
• Positioning – Identify/clarify the company's long-term leverage, positioning statement, and rationale.
• Brand Recommendations – As a reference point for future marketing initiatives. We provide a Brand Voice (how the brand would introduce itself if it could talk) rationale with text and visual that introduces the firm's positioning.