Conversion rates are also directly influenced by the perceived value you offer your visitors. If you’re offering up something your visitors want and need, they’ll be more likely to give you their personal info to access it. At McAdams Group, we specialize in providing this type of strategic underpinnings and creating the content that leads to increase conversion.
For example, a powerful conversion tool to consider are the addition of Lead Magnets on your home page or other high-traffic webpages.
Your Lead Magnet works to entice visitors to enter their names and email address in exchange for content or an asset they value—effectively converting that visitor into a lead. To work, the Lead Magnet must:
• Address the pain point that brought your visitor to your site in the first place.
• Focus on a single, specific and clear benefit that matters to your visitor.
• Deliver instant gratification and immediate value for your visitor.
• Link to a landing page where your visitor can download a useful asset such as a free guide in exchange for sharing their name and email address.
Once they enter their contact info, they’re taken to a separate landing page to download the asset and learn more about your product or services. In the meantime, your sales team has a qualified lead they can now pursue.