Keyword Research


All of our SEO initiatives begin with meticulous SEO research. In fact, we would go as far as to say that we do exhaustive research, taking no keyword for granted. Our process includes using some of the best software available to discover how your website is currently ranking, what keywords you should be ranking for, and more. Oftentimes, we focus on ranking for keyword groups based on which are highly relevant, have substantial volume, and are not highly competitive.

Furthermore, we also explore what keywords, content, and strategies your competitors are using so you can know what is working and what is not, right off the bat, and many times this deep dive uncovers new opportunities not previously suggested.

Strategy

Next, we take the raw data from our research and transform it into actionable recommendations. We often prioritize SEO opportunities based upon your business goals along with areas in which you can begin to see results in the short term.

Areas of Focus

1

On-Page SEO

On-page content is the heart of any SEO initiative because, like Google, the content that you publish should be focused on providing the best information and user experience possible. Google’s algorithms exist to weed out content that humans do not want or need; therefore we focus on not simply appeasing software, but creating well-crafted content that is easy to use and understand.

2

Off-Page/Link Building

One of the most important factors that goes into ranking is backlinks. Backlinks are simply links to your website from other relevant pages. Google is focused on providing users with quality content. A mark of quality content is that it’s good enough to share, and backlinks are a key metric Google uses to gauge quality. 

3

Local SEO

If your business acquires clients locally, then there are unique ways to increase your reach. We utilize Google My Business in order to optimize your local business listing, whether you have one location or many. This can often be a faster way to begin ranking on Google, but require unique tactics to attain these results.

Technical SEO

Although it is arguably the least interesting aspect of SEO for many marketers, technical SEO is critical. Technical SEO addresses the back-end issues that may hinder Google from easily finding the information that it needs to assess your website’s usability. There may be key issues on your website that may be keeping it from ranking, even though many of the other aspects have been well managed.
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