All of our SEO initiatives begin with meticulous SEO research. In fact, we would go as far as to say that we do exhaustive research, taking no keyword for granted. Our process includes using some of the best software available to discover how your website is currently ranking, what keywords you should be ranking for, and more. Oftentimes, we focus on ranking for keyword groups based on which are highly relevant, have substantial volume, and are not highly competitive.
Furthermore, we also explore what keywords, content, and strategies your competitors are using so you can know what is working and what is not, right off the bat, and many times this deep dive uncovers new opportunities not previously suggested.