McAdams Group

(re)brand
with
confidence

What medical technology marketers need to know in 2018
View the positioning guide now
McAdams Group book
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How will your brand stand apart?

14 % McAdams Group

Only 14% of B2B buyers perceive a substantial difference between
competitive offerings.*

*https://tinyurl.com/jjqxsfc

What can be done?

Equip your team with the tools they need to build an extraordinary brand that looks, speaks, and acts differently from the competition.

chart McAdams Group

What's in the ebook?

McAdams Group book

1. Positioning in the competitive marketplace.
Why robust positioning is critical today.

2. The quality trap.
Why some brand attributes are better than others.

3. Positioning is king.
Your essential marketing tool.

4. Positioning questionnaire.

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5. Positioning in action.

Who is McAdams Group?

"I’ve trusted McAdams Group for over 20 years as a strategic partner in the medical technology space, from startups to publicly traded companies. Their strategic approach, process, and implementation has been thoughtful and compelling, and would be an asset to any company interested in standing out from the crowd."

–Erik Miller
VP Marketing and Business Development
NeoTherma Oncology


"McAdams Group has earned our trust as a reliable partner who always finds a smart solution for our creative and strategic needs."

–Valerie Fritz
Vice President of Marketing
MEPS Real-Time

With over 25 years in the medical technology space, McAdams Group has worked both with start-ups and some of the nations top companies building memorable brands.

View the
positioning guide
now
McAdams Group book
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Oops! Something went wrong while submitting the form.
Free Preview
* We will never share your info with anyone, ever