bertucci's

Tuscany, brick ovens and... the promise of Italy. Bertucci's has great pizza and ambience but their brand ID and menu didn't reflect these facts. Coca-Cola asked McAdams Group to step in and strengthen these crucial elements of this 90-plus chain based in the Northeast. The restaurant chain has some unique brand attributes including its authentic brick ovens. It was a natural choice for us to lead with Bertucci's strength on the menu cover.