Is a Social Media Campaign Right for You?

April 21, 2010

Social media has exploded. Many successful businesses are utilizing it to stay in front of their audience, building relationships with their clients and prospects through a more interactive approach.

For example, Facebook has created a huge opportunity for B2B and B2C to reach out to customers through their Fan page as well as other pages.  On a Fan page, you can tell your company's story, introduce products and services, announce special promotions or events, begin dialogs, hear what your customers are saying about you, respond to customer service issues, gain new customers, and more.     

Twitter is another highly popular social networking site.  Twitter is a great way to announce special promotions or events with a very short blog of 140 characters or less. LinkedIn, YouTube, and blogs are also part of the social network and can be beneficial if utilized properly.   

A recent study shows that approximately 80% of buyers research companies online through search and social media before they buy a product.  And a quick tour of Facebook shows just how many people who have not yet purchased a product or service use social media to find out if their friends have any recommendations or opinions.

In addition to building relationships with your clients, social media also helps with search engine optimization.  Google is now including Facebook, LinkedIn and Twitter in search results, giving you more opportunity to be found by your audience.

Below are links to articles discussing the customer trend of using online interaction that builds a relationship with the companies that customers purchase products and services from.  

Consumers Demand Brand Interaction - http://www.emarketer.com/Article.aspx?R=1007356

SMBs More Likely to Use Digital than Traditional Media - http://www.emarketer.com/Article.aspx?R=1007261

Marketing, Not Ads, Fuels Social Spending Growth - http://www.emarketer.com/Article.aspx?R=1007455

How Can Social Media Help Small Biz? - http://www.emarketer.com/Article.aspx?R=1007436

Using Social Media Strategically - http://www.emarketer.com/Article.aspx?R=1007430

Not having a Facebook presence means you are missing out on a "Face" to "Face" opportunity.
Contact McAdams Group today to learn more.

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