sizzler

Sizzler has a reputation of offering great value in a casual, comfortable environment. One of several on-site P.O.P. campaigns McAdams Group created, was the All-You-Can-Eat Fajitas promotion. Sizzler needed elements that were fun, playful and bold. And, of course, they required them to be on budget and on time to 500 units. We met the requirements and helped the sales of Sizzler's fajita promotion continue non-stop.

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Buffalo Steak House branding and advertising created by McAdams Group propelled grand opening revenues to beat plan by 150%.