lyons

Focus groups revealed that freedom of choice was important to Lyon's customers. So McAdams Group created the custom platter promotion. It did what combos never could - give diners over 4000 ways to create just the meal they wanted.
Custom platters proved to be just what the customers wanted. Before the promotion, only 40% of the customers usually purchased dinner. During the promotion, 60% of Lyon's customers switched to platters, and the average check size increased almost 2 dollars!