hof's hut

From the beach to the "big time." While much has changed in 50 years, Southern California's Hof's Hut restaurant chain still serves up what the locals want - great food and ambiance. Our McAdams Brand Focus^™ process uncovered a powerful position Hof's hadn't communicated and was unclaimed in the marketplace. We then deployed a variety of tactics and redesigned the logo to showcase Hof's unique position.
Customer response has been overwhelming and continues to build Hof's brand and bottom line.