elmer's

Home Town Boy Makes Good
"The key to satisfied guests is to give them more than they expect." Walt Elmer's credo has kept customers happy since 1960. Now 30 units strong and spread over 7 states, Elmer's Restaurants commissioned McAdams Group to create a new menu. It must increase check average and profit, as well as affirm Elmer's unique history of community involvement and brand strengths. The results speak for themselves. Onward, Walt!