applebee's

Brand equity matters. In fact research shows it increases stock prices and customer confidence. Brand equity is provided to a restaurant concept by its brand name, logo, associations and personality. Just look at their stock and you'll know Applebee's Neighborhood Bar and Grill take this very seriously. Then look at the in-store merchandising McAdams Group created. The two menus score the highest in communicating the brand and its personality when compared to other category leaders. If you want to strengthen the brand, increase the check average and stimulate trial call McAdams Group. We take all this fun very seriously.