colorbus

Vivid Integration for Colorbus
Revolutionizing the world of business documents, the COLORBUS Cyclone turns color copies into digital color printers. The company's sales shot up over 4000% in the two and a half years that McAdams Group was the agency of record.
First, we created a vibrant brand personality, then we developed an integrated marketing communications and PR plan. We executed tactics that included corporate ID to interactive CDs -- trade show exhibits to press conferences -- print ads, collateral and video. Everywhere you looked, Cyclone was taking color by storm.