boling clinical trials

With the need to enroll qualified patients in clinical trials for osteoporosis medications, Inland Research Center challenged McAdams Group with achieving what two other agencies had failed.

Creating the Brand Personality Storyboard

Using McAdams Brand Focus^™ process, a Brand Personality Storyboard was created to uniquely define the center in terms of the importance of its clinical trials and their relevance to post-menopausal women over 60. Strategically, communications would be warm, personal and create a feeling of trust. Equally important, the reputation of Eugene Boling, M.D. and his staff would be leveraged to position the center as ethical, well-established and credible to physicians who would be asked to refer patients.

Communicating the Brand Personality

A communications plan was designed to build credibility, reach past and current patients, motivate new patients and influence physicians. As part of the plan, the center was renamed to capitalize on its founder's reputation. Then by tailoring our messages and communications media to each audience, McAdams Group delivered results.